EIWEN

FEATURED MEDIA COVERAGE 01 | RADIO BROADCAST-BIOCULTURAL PROTOCOL

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ALPHA RADIO KENYA

Community Radio Awareness Campaign | 2026

Our Protocol. Our Knowledge. Our Future.

COMMUNITY AWARENESS & ADVOCACY

Taking Biocultural Community Protocol Awareness to the Airwaves

In 2026, Endorois Indigenous Women Empowerment Network (EIWEN), in partnership with Lmartin People's Association and Natural Justice, supported a ten-day radio awareness campaign on the Endorois and Ilchamus Biocultural Community Protocol (BCP), with support from the Siemenpuu Foundation.

Broadcast through Alpha Radio Kenya, the campaign delivered six educational messages in Endorois and Ilchamus languages, making important information about Indigenous community rights, cultural heritage and environmental protection accessible to local audiences.

10 DAYS 6 AWARENESS MESSAGES 2 LOCAL LANGUAGES 4 DAILY BROADCAST TIMES

                        Why this matters:
                        Radio communication creates opportunities for
                        Indigenous communities to access information in
                        familiar languages, understand their rights and
                        participate in decisions affecting their land,
                        knowledge, culture and natural resources.
                    

Bringing Community Knowledge to the Airwaves

10 Campaign Days

6 Educational Messages

2 Local Languages

4 Daily Broadcast Times

Broadcast schedule: 7:15 AM, 9:15 AM, 6:30 PM and 9:15 PM. Audience reach and total individual broadcast spots were not quantified in the campaign report.

Six Messages. One Shared Commitment.

The radio campaign explored key aspects of the Biocultural Community Protocol and encouraged communities to take an active role in safeguarding their collective heritage.

Understanding the BCP

Introducing the Biocultural Community Protocol and its role in protecting community values, traditional knowledge, land, sacred sites and natural resources.

Free, Prior and Informed Consent

Promoting community participation in decisions through timely information, meaningful consultation and respect for community consent processes.

Protecting Community Land

Recognising land as a source of livelihood, identity, culture, grazing areas and sacred heritage passed down through generations.

Indigenous Seeds and Farming Knowledge

Encouraging the conservation, use and sharing of indigenous seeds and traditional farming practices while respecting community rights and benefit sharing.

Environmental Protection and Traditional Ecological Knowledge

Promoting protection of water sources, forests, grazing areas and sacred sites while integrating Indigenous knowledge with accurate weather information.

Community Inclusion and Female Leadership

Highlighting women's leadership and encouraging participation of women, youth, older persons and persons with disabilities in community decision-making.

Information That Resonates with Communities

The campaign report documented SMS feedback from listeners, reflecting interest in cultural preservation, community participation, environmental protection and inclusive leadership.

"Land is an important part of our heritage and livelihood. The message has encouraged us to ask questions and understand any agreements we make. Public participation muhimu. Kongoi." Community listener feedback

"Women have valuable knowledge about seeds, water, food and family livelihood. They should be given equal opportunities to get involved with community meetings." Community listener feedback

"Our Elders have valuable knowledge about nature and seasons. We should listen to them and use their knowledge alongside accurate weather information to prepare for changing seasons." Julius Metto, Kipkabus

"I appreciated this message as disabled individuals have a role to play in leading our community. Our meetings should be accessible for everyone." Evanso, KBT

Amplifying Indigenous Voices Through Inclusive Communication

Through this media partnership, EIWEN continues to advance awareness of Indigenous peoples' rights, strengthen community understanding of the Biocultural Community Protocol and promote inclusive leadership.

The campaign recognised that protecting Indigenous heritage requires the meaningful involvement of everyone. Women, young people, older persons and persons with disabilities have valuable knowledge, experiences and leadership roles in safeguarding community resources for present and future generations.

OUR PROTOCOL. OUR KNOWLEDGE. OUR FUTURE.

When communities understand their rights, value their knowledge and participate in decisions, they become stronger advocates for their cultural heritage, land, environment and future.

Media Partner: Alpha Radio Kenya | Partners: EIWEN, Lmartin People's Association and Natural Justice | Supported by Siemenpuu Foundation

Our Work in the Media